Advert - Social Telegram

Australia: 1917-1988.
Advertising - Social Telegrams.

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Special aspects

The special Ornamental telegram delivery form for Social Greetings - first issued in 1936 - was a very new concept to telegraphic communication. Social Telegrams were meant to cover a wide range of social events as well as special times such as embarking on a holiday on a luxury ship.

To ensure the public was aware of the types of use for this novel new telegram form, the P.M.G. Department developed a widely implemented publicity program. Three explicit advertisements plus two more subtle advertisements were published in various newspapers and magazines to promote the Social Telegram. These are depicted below.

Advertisement appearing in Walkabout 1 October 1936.

Advertisement appearing in Woman Roto. Section 4 March 1937.

Advertisement appearing in Walkabout 1 October 1937.

Advertisement appearing in Walkabout 1 January 1939.

Advertisement appearing in The Australian Pictorial Annual, October 1958.